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Customer service has undergone some dramatic changes since that time, starting with telephone-based business and the advent of call centers in the 1960s. Suddenly, companies were able to resolve customer issues (or at least nominally offer service), if somewhat impersonally, on a larger, more efficient scale.
But more widespread access to the internet changed things again. Between social media, online forums, and review websites, today's customers have a wealth of resources for learning more about the businesses they're considering and the products they offer, and dissatisfied customers can reach many more people with their support horror stories.